Boosting online profits can seem like rocket science to some people. However, there are 3 main profit boosting tactics that work to consistently increase profits if used correctly.

Tactic #1: THE SCARE TACTIC

Yes, its possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I dont see any hands raised. EXACTLY!

Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. Its sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think its disgusting myself, but like people say, someone has to shovel the shit.

And shovel it they did.

Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.

Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What Im saying is that you CAN use the fear factor to make people take action.

Say, for instance, youre trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldnt you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you? Wouldnt you want to save yourself thousands of dollars just by spending twenty?

Thats the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.

Tactic #2: THE CCL TACTIC

Mmm. . .Bet youre wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!

Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that hes better than you are. Hes rich and you arent. Basically, hes a winner and you are a loser. But, for a small fee, hes willing to share his techniques with you so you can become a winner too.

Aww, how nice of him! Dont you just feel better already?

He doesnt stop there though, because after you buy his better than thou strategy guide, and if you have any questions, HE WONT ANSWER YOU. Or worse, hell be a jerk. Hey. He gave you fair warning in advance though didnt he? He told you he was a jerk! Ahh. Role playing at its finest. The world truly is but a stage.

The point here is that hes made millions by not caring. He doesnt care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, hes even got his own infomercial now!

You can do the same thing. You dont have to be that extreme if you dont want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, youve already got unlimited access to it, so its no skin off your nose.

This jerky tactic works so well in fact that there are dozens of spin-off products springing up every single day. You dont have to be a total jerk, but acting like you dont give a damn whether someone buys your product or not can pay off for you.

Tactic#3: THE NO PRICE TACTIC

Ever been to a place that sells products without an actual price tag on them? I dont mean a mistake, but something that purposely doesnt have a price listed somewhere. It always reminds me of If You Have To Ask How Much It Costs, Then You Cant Afford It Anyway. Not so of all products.

The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if its something that offers just the solution theyre looking for, theyll pay for it.

This tactic can have either a positive or negative effect, depending on how much your product is going for. If its something that is less than your customer thinks its worth, theyll fork over the dough. If not, well, theyll have to think it over first. Maybe theyll buy. Maybe they wont. But at least theyre giving it thought.

Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.

I recommend use of this dirty trick only if your particular product has a high selling success rate.

These three tactics can become your most valuable conversion asset if you apply them correctly.

Use them ethically and in good form and you will profit for years to come.