B2B Web Strategy Blog - eMagine::
But B2B companies also have many reasons to at least experiment with PPC and . For starters, every company with a website needs to do search engine
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It is sometimes hard to quantify the benefits of a website for a B2B company. After all, if your organization specializes in customized insurance claim settlements, the chances that you are going to attract major new business through the Internet is rather slim. CEOs do not usually find new vendors by making a Google search. But his employees may.
There are therefore several forceful reasons for a B2B company to invest in a company website. Lets look at some of them:
1.Lead generation â “ even though we have agreed that the majority companies do not make vendor selections based on Google searches, you cannot rule out the possibility that an employee of the company might make some initial searches in the search engines to research information and find potential vendors.
Why You Should Cut Back Search Marketing In a Recession ::
Other than these reasons, I can’t see why marketers would cut back on search. you should have a search presence in order to reinforce that you are an
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2.Trust building â “ this is probably the biggest reason for a B2B company to have a website. It is the norm, rather than the exception these days for a company to have a website. If you do not have a website, your possible clients might think that you are a fly-by-night operation. If your website is not professionally designed, they might think that you are in financial trouble since you dont seem to have enough funds to spend on a website. If you add lots of information about your products, services and especially, your success stories, you will impress your possible clients with your know-how and acumen. These reasons sound simplistic, but taken together your website sends out a powerful message of who you are and what you can deliver.
3. You can use your website to interact with your possible clients. Use your websites interactive capabilities to do market research. Run polls and surveys, ask for opinions or take customer satisfaction ratings. You can use this feedback to improve your services.
How to Build a B2B Brand - Harvard Business Online's John Quelch::
where should these advertising internet b2b should be adopted. these should be adopted in b2b company websites and job portals. the reason being b2b
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4. A website is a very cost effective means of advertising. It is targeted towards your customer, it can convey more information than a company brochure and the information can be updated frequently. How much money is spent every year on printing the company brochure, financial statement or catalog? All of this can be published on your website for a fraction of the cost â “ and updated frequently instead of once a year or once a quarter.
Global Business Strategy News - B2B Newsletter Issue 4::
There are many reasons for this. The two primary reasons are: . If you have a website or intend to market on the web, check these two articles out and var mb56=ManyBox.register(56,3,u5knvdcqavoJ,,e00e,14,Map of 3965 44th St SE, Grand Rapids, MI 49512)www.importexporthelp.com/b2bv1i4.htm - 25k -
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5. Your website contributes to brand building. If you have the funds, banner advertising can be seen as the equivalent to highway billboards â “ something to catch the eye and make an impression with regards to your corporate image. Your website should fit in with your corporate branding and reinforce the corporate image â “ but not to the detriment of usability and functionality, it must be added. That is why a professional web design company is essential for designing your website, and preferably not your advertising company. Advertising companies will invariably sacrifice usability and ease of use for branding!
6. Your corporate website can contribute to efficiency improvements. B2B companies invariably have customer-supplier relationships and accounts that must be maintained. Some of these account management functions can be automated through a website. Stock levels, orders, claims â “ all of these can be automated to an extent through making use of web technology.
7. Improved communication â “ corporate communication with potential and existing clients can be maintained through a B2B website via mailing lists and newsletters. Keep in touch with clients, re-sell and upsell, notify them of new product releases, of special offers. All of these can contribute to building relationships and gaining new customers.
Yes, having a corporate website might not be as glamorous as having a hard-hitting sales letter type site, or an online shop where customer conversions can be measured through direct sales, but can your company really afford to be without one?
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 Financial Representative =Insurance salesman?
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7 Reasons a B2b Company Should Have a Website