You� �ve heard the phrase � �garbage in, garbage out!� � It� �s also true when they say � �What You See Is What You Get!� � The acronym is WYSIWYG!

Having been in the digitizing logo business now for some twenty plus years, I� �ve seen virtually all kinds and types of artwork. We all want and hope for the � �camera ready� � artwork to show up on our desk or computer files. Fact is, we rarely see a � �picture perfect� � image and are usually expected to perform miracles on the fuzzy or pixilated design. Even with the latest software, some artwork can present a challenge to make ready for certain applications.

Most of our clients (and I suspect yours too) don� �t realize that you may not be able to achieve the same � �look� �, as compared to what they see on a print out. Depending upon the application an image may need to be altered to allow for a better representation. Of course we shouldn� �t expect our customers to understand this matter, after all � � that� �s why they come to us.

One of the most helpful tips I received early on in my career was to suggest my customer return to their � �printer� � (person or company who created their business cards or letterhead) for crisp, sharp artwork. Knowing that if they had a business card in hand, someone would have to have the original artwork on file somewhere within their means. By suggesting to my customer to have their printer forward me the design, it would usually eliminate us having to � �clean up� � the image unnecessarily.