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DBA/Fictitious Name Statement/Trademark for web based businesses
Published by: mike 2009-01-07
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  • I've recently formed an LLC in New York. I'm creating several different websites and am unclear about whether I need to file DBA's for each unique site. All business will be web-based with no actual physical location, however employees will be employed throughout various states. I also plan on trademarking all my site names. 1) Am I required to file DBA's for each unique website? They will all have unique names, and will operate under those names. 2) DBA's are usually filed at the county level. One of the sites I'm launching will be geographically specific, launching in several different cities throughout the US. Will filing a DBA in New York allow me to legally operate under that name throughout the entire US? 3) Is it more advantageous, in terms of liability, to form separate corporations for each website as opposed to having multiple DBAs under one corporation? 4) When owning several DBA?s under a corporation, is it common practice to maintain separate checking accounts for each DBA or have all account holdings under the corporate name? I?d like an answer as quickly as possible and very much appreciate all your help! =)
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  • Also bk115-ga, you thinking of getting the site names trademarked is an excellent idea. Too many people wrongly think that registering their trade names or filing a DBA gives them good trademark protection when it really doesn't. Looking Forward, denco-ga - Google Answers Researcher


  • Howdy bk115-ga, I think you might be confusing getting protection for a tradename (trademark) and the business, and sometimes banking, requirements of where your business is located. The DBAform web site covers the business requirements part. http://dbaform.com/faqs-dba.php "If your business is incorporated or organized under state law, you only have to register a DBA if you operate your business under a name other than its legal name as filed with the state." So, if you are running a web site (doing business as) named something other than your LLC business name, then my reading of the above is that you are required to file a DBA in the state of New York for each of those web sites. Having a federal trademark for the domain name has absolutely nothing to do with filing a DBA for that business entity, and having the DBA for a business that happens to be the name of the web site might give you some, but not very much trademark protection for that tradename. A business is a business, and a DBA is a DBA, whether it is a "brick and mortar" operation, a virtual (web based) company or even if it is from the back of a truck. If your company is "ABC Company, LLC" and the web site is "Werner's Taxidermy Supplies" then New York, where "ABC Company, LLC" has been formed, is going to want you to file a DBA for "Werner's Taxidermy Supplies." As well, you might want to make sure that anyone that does business on one of the web sites are specifically told that charges will show as "ABC Company, LLC" on their credit card statement. Looking Forward, denco-ga - Google Answers Researcher
  • 2008 August::
    For information on filing DBA or Fictitious Name paperwork, check out: Doing Most businesses just require tax licensing, and the filing of a DBA (Doing
    http://her-business-blog.com/2008/08
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    Policies and Procedures::
    under an assumed name (DBA) and counties have laws regulating home-based businesses. names can potentially create trademark liability for both you the
    http://www.zteam.com/P&P/NexxPP.pdf
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  • To clarify my question even further, I guess I want to know whether the same rules apply to a web-based business as a regular business with a physical location. As long as all invoices and credit card charges say "ABC Company, LLC" does it matter what the url is?


  • Thank you for your answer. I'm seeking a bit of clarification on whether it is legally required to have a DBA to operate a website under a name other than the corporate name. And is a DBA is required if the website name is trademarked?


  • Howdy bk115-ga, A reminder of the "Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice." The DBAform.com web site has a "Frequently Asked Questions" page which helps with your questions. http://dbaform.com/faqs-dba.php To begin, the main reason you want to have a DBA (Doing Business As) in the first place. "The most significant use of a DBA is the ability ... to open a business bank account and collect money using a name other than its legal name." Now, to your first question, from the same source. "If I have a corporation or an LLC name, do I also have to file a DBA under that name as well? The articles of incorporation or organization are enough for official name registration and business name transactions with financial institutions provided that the entity uses its legal name. A DBA is simply a name statement registered with the state and not an official business formation like a corporation or an LLC. If your business is incorporated or organized under state law, you only have to register a DBA if you operate your business under a name other than its legal name as filed with the state." So, to cover all the bases it would be prudent for you to file a DBA for each of the web sites. As the LLC is filed in New York, that is where each of the DBAs are based as well. From the Business Filings Incorporated web site. http://www.bizfilings.com/learning/dbafaq.htm "Where should I file my DBA? DBAs are typically filed in the state and/or county where the principal business address or street address of the business is located." If are going to have checking accounts, etc. for the geographically specific sites, or have representatives that do business, such as writing checks or signing contracts, etc. in those geographically specific areas, it would be prudent to do a DBA in those states as well. You will not gain increased liability protection by doing a separate corporation for each web site. Depending on the structure of the company, there might be tax reasons for doing so, such as offsetting losses or profits, or licensing reasons, etc. If there is a reason, such as one of the sites possibly being controversial, a separate corporation for that site would keep it insulated from the other sites. The common practice is to have one checking account for the corporation, and the checks and account have the DBA information on them. Again, if there something about the business that would warrant it, such as a need to keep the site's business transactions separate for bookkeeping or tax purposes, then separate accounts could be done. If you need any clarification, please feel free to ask. Search strategy: Personal experience with my own LLC/DBA situations. Google search on: "New York" DBA required OR requirements ://www.google.com/search?q=%22New+York%22+DBA+required+OR+requirements Google search on: DBA filed state ://www.google.com/search?q=DBA+filed+state Looking Forward, denco-ga - Google Answers Researcher
  • POINTS OF CONTACT FOR SMALL BUSINESS ENTREPRENEURS::
    businesses that are operating in your local area. Contact Renewal for Trademark/Service Mark (Renewed every 10 years) FICTITIOUS NAME versus DBA
    http://sos.georgia.gov/firststop/points_contact.pdf
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  • Thanks for the 5 star rating, bk115-ga. Looking Forward, denco-ga - Google Answers Researcher





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