Nielsen News Release - 19 October 2005 - One-Tenth of the World’s ::
href=http://www2.acnielsen.com/news/20051019.shtml class=l onmousedown=return clk(this.href,,,res,72,)>Nielsen News Release - 19 October 2005 - One-Tenth of the World’s Oct 19, 2005 Find more information about the ACNielsen Global Online Shopping Habits Survey. Related Links Global Consumer Attitudes Towards Online
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There used to be a time when product catalogues and brochures were very popular. It was an easier way of finding out information about products. Not as many people relish going directly to a store to find out information during the early stages of product research when there are much easier options available. Even though catalogues, direct mail and the telephone all contributed to information gathering nothing changed the landscape of product research like the introduction of the Internet.
INLS 210-96 Electronic Business for Information Professionals::
font size=-2>[PPT] INLS 210-96 Electronic Business for Information ProfessionalsFile Format: Microsoft Powerpoint - View as HTMLSubsidized by school, use for online research, adult education and training Used agree/disagree statements on attitudes toward online shopping and
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It is a commonly accepted opinion that the Internet is probably the best place to find anything and everything. It is not surprising that even typing in a rather unusual keyword into the search bar of a search engine can get you an astonishing amount of results. This just goes to show the seemingly endless amount of information on the Internet. So when so much information is available on the Internet and it is so easily accessible, it naturally becomes the preference of shoppers during their information gathering process.
University of Pennsylvania : Research at Penn : Business :: Food ::
href=http://www.upenn.edu/researchatpenn/article.php?207&bus class=l onmousedown=return clk(this.href,,,res,110,)>University of Pennsylvania : Research at Penn : Business :: Food Does Webvan’s Icarian flameout mean that shoppers will never buy fruits and . On November 5, with hardly a few months of online product sales under its
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Content Explorer: research & stats +user experience - MarketingVOX::
href=http://www.marketingvox.com/categories/?c=19,1 class=l onmousedown=return clk(this.href,,,res,121,)>Content Explorer: research & stats +user experience - MarketingVOXOnline Shoppers Want to Spend; Security Worries Hold them Back Consumer attitudes toward a brand changes with exposure to interactive ads.
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Consider how often you use the search features on the Internet. One might safely say that online search engines are probably one of the most used features. It is not just the amount of information on the Internet that is appealing to contemporary shoppers; it is also the fact that it is possible to narrow down searches to specifics which allows shoppers to find exactly what they are looking for. There is also the option of choosing your search engines. While a large number of researchers might prefer to use general search engines, there are those who use shopping-specific search engines. Comparison sites are especially popular with shoppers who research online.
It goes without saying that there is information about almost everything on the Internet. When it comes to product research, however, some products are more popularly searched than others. Electronic good, clothing apparels, appliances and home products are things that are widely researched on the Internet. There is no saying if after the product research stage these customers would decide to complete the purchase online or revert to traditional methods of buying products.
Allurent - Powering Superior Online Shopping::
href=http://www.allurent.com/newsDetail.php?newsid=38 class=l onmousedown=return clk(this.href,,,res,54,)>Allurent - Powering Superior Online ShoppingJan 30, 2008 National Survey Finds Online Shoppers’ Expectations are Rising; online shopping behavior and attitudes towards online retailers.
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There are a number of factors that would determine if shoppers actually intend to buy online or their intension goes only as far as product information. It is possible that buyers might not actually be aware that it is possible to buy the product they are looking for online. They might find out this information while they are researching online. This goes to show that retail site owners should not ignore those customers who might not be typical online shoppers. It is possible to convert researchers into consumers at any point of their research process.
It is common for shoppers conducting online research to search for a particular brand rather than a generic product. In fact, some research holds that it is more common for shoppers to research specific brands. At the same time, online research does not necessarily have to be the first stage of research. Many consumers might be led to a website via a magazine, a catalogue, a television advertising or another source of information.
Because online shopping is a fairly new trend, most researchers still prefer to purchase offline. There are many apprehensions shoppers have when buying online, so using the Internet only for product research might suit their sensibilities better. This is a phenomenon that marketers need to understand and put into perspective so that they can still get the most out of it.
From an online marketing standpoint, it is not necessarily a negative thing that many shoppers research online only to make the actual purchase offline. The point to focus on is that your site is still a point of contact to potential customers. This means that efforts should still be put in to try to convert these offline shoppers to online shoppers. These online marketing efforts still go towards the campaign plans even if these might not materialize as completed transactions.
Marketers also need to keep in mind that if shoppers are online for the sake of research then it is likely that they will also visit their competitorâ ™s site. These are little points where complete product information would help in retaining the researcher even if he or she is not converted to a shopper online at that point in time.
The bottom line is that online research for products is extremely popular these days. Knowing this, marketers cannot afford to be slack about information that is available about their product online. It is high time to accept the influence that the Internet has on purchase decisions in todayâ ™s world, whether online or offline.
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Shoppersâ ™ Attitudes Towards Online Product Research