By tanning we mean changing the color of skin into a dark brown or bronze color, thats what we call a tan color. When tanning captured the imagination of fashion freaks across the globe, the sun was only source to attain a tan color. Sun tan was a preferred practice to get brownish skin. Now a days a good number of artificial or man made means have come on the block to substitute suntan. In America and else where in the west, womens fascination with tan color never seems ending. Instead tanning rage is flourishing at its best.

The fashion that holds a lineage with ancient Greek civilization got a kick start in modern times by famous fashion face of France Coco Channel. She was the first to get noticed with body tan in early twentieth century. From then onwards the fashion kept gaining the momentum and ended up inspiring three generations.

Soaring urge of Americans to attain the tan color resulted in number of artificial ways to get tanned. It was not possible for everyone to spend enough time under the sun for tanning. These artificial tanning products in turn gave way to a full fledged tanning industry in America. The industry is still blossoming and satisfying tanning requirement of people. However sun tanning still remains a preferred practice. People take couple of weeks off for beach holidays with the intention of attaining natural tan color. But even while undergoing suntan, suntan lotions and creams must be used.